About us
We began as one Alyphant. Now, we move as a Herd
Alylytiq began as a solo consultancy - rooted in strategic research, rich data storytelling, and elephant-like memory.
As the work grew, so did the team - a collective of thinkers, storytellers, analysts, and strategists. Grounded. Collaborative. Ready to move as one.
We still believe every number tells a story - only now, we tell it stronger, together.
Meet the team
250+
Cumulative number of projects
Our experience cuts across research methodologies, industries, and respondent types to meet your needs
99.9%
Satisfaction guaranteed
Every insight, every deck, every recommendation is something we’re proud to stand behind
20+
Average years of experience
Our researchers are well seasoned and able to understand your business needs
How we think
Understanding Both B2C and B2B
We understand the distinct rhythms of B2C and B2B research - balancing emotional drivers and mass behaviors with complex stakeholder journeys and commercial logic.
Consumer & Business Mindsets are Different
We understand that consumer decisions are emotion- and lifestyle-driven, while business decisions are rational, structured, and strategic. We tailor our lens accordingly.
Methodologies Must Fit the Audience
We don’t take a one-size-fits-all approach. From ethnographies to expert interviews, we design research that fits the audience - not just the method.
Insights Must Drive Action Across Segments
Whether it’s refining a B2B value proposition or shaping a B2C brand story, our insights are geared to spark innovation, close gaps, and lead to measurable outcomes.
Curious what a project with us looks like?
See the five areas we work in, or read how Automytiq gets you a proposal in days.